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Jeep Middle East Liwa Parade

FCA Middle East has just launched a new extension to the wrangler family called the Jeep Gladiator. The launch of the new Jeep was hosted at the 2020 Liwa festival at Tal Moureeb.

Tal Moreeb festival attracts the region's most powerful four-wheel drives and bikers to face exciting challenges including cars drag race, bikes race, motocross track challenge, camel race, horse race, classic cars competition and Moreeb track for freestyle drifting.

The highlight feature of the festival is the adventurous race to the top of one of the world's highest sand hills – the Moreeb Dune, which means 'Terrifying Mountain'. At over 300m high and with a 50° angle, the dune will be contested over various categories for different car and bike types.

This festival offers a week-long celebration of UAE heritage with competitions and activities including bike riding and camping in the desert of Moreeb Dune. Visitors and participants attending the festival and races are provided with all facilities and services to make camping and accommodations in the Moreeb Dune a unique and extraordinary experience by the organizers.

Source:  visitabudhabi.ae

As part of the program, FCA ME organized the largest Jeep parade in the region with over 500 Jeepers who drove in a convoy that filled the 15KM road stretch to Tal Moreeb. All participants received a goody bag from Jeep and experienced the obstacle course that was built in the festival area.

In the same evening just before the Moreeb hill climbing challenge the dunes where lit by a beautiful Jeep laser show followed by the decent of the New Jeep Gladiator from the Moreeb dune. 

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Thursday, 30 November 2023
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